Welcome To ESMERIZE

Everyone has a point in life where they start a new chapter. Some kind of a game-changer in their life’s plans. For us at ESMERIZE, that point was when PAYAL understood the situation of the women’s clothing industry and its problems in India. The plan became to create a clothing line that was affordable, stylish, and in short, something for everyone. Our present collection focuses on an elegant clothing line of women and ethnic. It gives our audience a chance to explore different kinds of styles for various occasions. All of this at affordable rates - part of which is shared with our Weavers.

The Past and Vision

The idea of ESMERIZE started out in 2016 when PAYAL wanted to take a different path in her life. As a new mother, she took her first step into the world of business. Her idea of starting out a brand came with the knowledge that women’s clothing was often extravagant in terms of costs. There were too many things to choose from but too little to bargain. This took her down the lane of the garment industry, with wholesalers and manufacturers who are often left behind in the process. The main mission was to bring a team of people with the shared goal of business in women’s clothing.

ESMERIZE never had to look back after the first few months.

The Present

ESMERIZE’s main vision was to bring in all the people who are part of the clothing manufacturing process, to the limelight. We started tie-ups with small-scale manufacturers. We gave them the exposure that they lacked, bringing them to social media pages and directly in the selling process. Today, we have connections with 100 Weavers, and shared offices in 5 cities in India. We have gained the love and appreciation of more than 1 lakh people on Facebook. The reviews and feedback from our customers regarding their orders and our stock have always been a source of inspiration and power to keep doing what we do.